Managing the way that printed communication is handled throughout such a large organisation has changed significantly. Previously the company fleet was a diverse collection of photocopiers and printers, all of which were operating under varied service contracts, payment plans and renewal dates.

Today an effective print strategy is central to the way that the business delivers internal communications and marketing messages to its retail and franchise operations.

Key Issues

Individual departments had always been responsible for managing their own printing budgets and would order machinery ad hoc to suit any given application. As a result of this lack of centralisation, the company fleet had grown to include many different types of printers and photocopiers, and was becoming increasingly difficult to manage them all. Staff wanted the IT department to add devices to the company network and thereafter maintain them. After much consideration, it was decided to centralise the entire print fleet and give full control to the IT department.

“Danwood works hard to keep us fully informed about all the latest equipment, tools, technology and developments which mean we no longer have to think about it. We enjoy all the benefits of a fully managed service because our needs are fully met.”

Steve Harris, IT Manager Thorntons

How Danwood helped

As part of the tender process, Danwood’s first step was to conduct a thorough print audit to ascertain the true size of the Thorntons printer fleet, identify centres of volume printing and the areas where cost and productivity improvements could be made. The information was used to propose a bespoke print strategy for Thorntons that was geared towards greatly improving the management and cost of the printing resources throughout the organisation. A key part of the strategy was replacing aging machines with more costeffective new multifunctional printers.

Danwood’s independence proved vital when recommending the right hardware to meet the varied needs of the business. For example, Thorntons had two very different requirements for colour printing: the design studio needed to produce high quality colour proofs for packaging and product design concepts; whereas the marketing department needed to produce a variety of high quality colour marketing materials including weekly retail publications of up to 15 pages. The Danwood solution incorporated two very different, high quality colour printers that were both perfectly suited to the specific needs of each department.From the outset, Danwood was confident that having evaluated the total cost of their existing fleet of printers and other output devices, it could provide a reduction in costs by as much as 30% in some areas.

Focus On...


  • Total expenditure reduced
  • Reduction in IT support calls
  • Invoices consolidated to one per quarter
  • Onsite engineer response time of just four hours
  • Software monitors activity levels and provides IT reporting
  • Activity reports detailed by user, department or client
  • Opportunity to cross charge costs internally


  • 36 networked MFDs from Sharp, HP and Konica Minolta
  • Output Cost Manager software

Previous Problem

  • Mixed fleet of aging machines
  • No centralised control of procurement, cost management or usage
  • Lack of visibility on total cost of print
  • No asset list, centralised print management or information reporting
  • Increasing strain on the IT helpdesk from print related queries